About Us
Driven by Data, Inspired by Creativity, and Obsessed with Your Growth.
Since 2008, PDM has helped businesses grow by using proven SEO and advertising strategies to turn high-quality website traffic into loyal clients. By building a unique, trustworthy brand identity, we ensure your company stands out and consistently converts interest into long-term results.
15
Years in Business
0
Outsourcing
$10M
Google Ads Managed
Our Services
Strategic Services Built to Distinguish Your Brand in a Crowded Market
01
This is our bread and butter here at Performance Driven Marketing. Our business was started out of a need we saw for businesses in certain industries. All businesses need support from a dedicated marketing team if they want to grow and continue to be involved in running the business. We help you take control of your digital footprint and boost your internet rankings.
02
Worried about the rise of AI and how the chatbots will impact your rankings. PDM understands how the backend data and quality content (written with AI in mind) can appeal to AI queries. We have integrated certain AI technology into our websites and marketing tactics to help you streamline business operations and keep up with changing trends.
03
Keeping your website modern and efficient is the most essential part of digital marketing. Our websites are completely custom, so you will truly stand out from your competitors and other outdated designs from templated website builders. Custom website content, easy updates, and space for recent projects make our PDM websites truly unique.
04
Making a good first impression is one of the only ways to get customers to trust your business. Our graphic design services can help you make eye catching ads, sleek website design, or striking business cards. Achieve a visually stimulating design that isn’t overwhelming when working with PDM.
05
Great marketing starts with understanding between the client and the marketing team. We believe in meeting with you one-on-one each month to discuss strategy, potential new methods, and your business goals. Our team works through all channels such as social media, email, and Google ads, to boost you to new audiences.
06
Sometimes the best way to reach a potential client is to appeal to them through targeted ads. Whether through Google or social media platforms, ads often are the best ways to get searchers to your website and increase product sales. If your competitors are still ranking above you, the next strategy to test is optimized ads.
AI Marketing
AI Optimization & Your Marketing: What Actually Moves the Needle
Yes, we optimize for AI. No, it’s not the only thing you need.
Let’s clear the air. Getting your brand recommended by ChatGPT or Google’s AI Overviews is a massive deal right now. We do that. We actively optimize your web presence so generative engines find you, trust you, and suggest you to users.
But here is the hard truth most agencies won’t tell you: AI optimization doesn’t work in a vacuum.
If you completely abandon your core marketing to chase AI trends, you will lose. Why? Because AI engines pull their answers from authoritative, high-quality sources. If your site has terrible SEO, thin content, or zero brand presence, the AI bots won’t even look at you. Traditional SEO, targeted Paid Ads, and real Content Marketing are still the engines that drive revenue. We use AI optimization as an extra layer on top of those proven strategies, not a replacement for them.
Real Talk on AI Marketing
If we’re optimizing for AI, do we still need regular SEO?
100%. Think about how an AI bot actually builds its answers. It scrapes the web looking for trusted, high-ranking pages. If your site isn’t doing the hard, traditional SEO work to build authority, the AI won’t trust your data. We get you visible in AI searches by making sure your baseline SEO is completely bulletproof. You absolutely need both.
Why shouldn’t we just let ChatGPT write our blog and site copy?
Because language models don’t know your specific buyers. They just guess the next logical word based on old internet data. Raw machine text is usually dry, gets facts wrong, and makes your company sound identical to your competitors. We might use AI to map out messy ideas or outline a post, but real writers draft the actual words. That’s how you get site visitors to actually convert.
Are Google and Social Ads useless now that AI search is growing?
Not even close. Paid media is still the absolute fastest way to get directly in front of traffic that is ready to pull out a credit card. Ad networks do use internal AI to tweak bidding behind the scenes now. But setting up a killer offer, writing the creative hook, and stopping budget waste? That requires a human watching the account every single day.
How exactly do you use AI on our account?
Two ways. First, we structure your site data so AI engines understand and recommend your brand. Second, we use it as a back-office tool. It handles the boring stuff—sorting massive keyword spreadsheets, flagging weird traffic drops, and pulling quick ad variations for testing. Offloading that raw data crunching gives our strategists time to focus heavily on creative positioning and profit.
What’s the catch if a business relies entirely on AI?
You completely lose your identity. Buyers are getting smart, and they can spot robotic, template-heavy text from a mile away. If you put your public face on total autopilot, you risk publishing tone-deaf messaging or straight-up incorrect info that destroys customer trust. Gaining AI visibility is great, but real people review and sign off on everything we do before it ever goes live.
The Process
What to Expect When We Work Together
Discovery & Audit
We dive deep into your data, competitors, and goals to find the "hidden" opportunities.
Strategic Blueprint
Our team builds a custom roadmap tailored to your specific KPIs and market position.
Active Execution
We launch, monitor, and aggressively optimize your campaigns in real-time.
Analysis & Scale
We report on the wins, trim the waste, and double down on what’s driving your ROI.
Increase your revenue
With our comprehensive services, your business can grow like it never has before. We help to increase your sales through optimization, new content, and the human touch.
NO LONG TERM
CONTRACTS
PROVEN
RESULTS
USER FRIENDLY
CUSTOM DESIGN
see how with our sales goal calculator
This sales goal calculator will help you to know how to reach your business financial goals. If you don’t know your numbers, you can’t reach your goals. After you fill out the form, it will show you how many leads & estimates you will need to reach your weekly, monthly, and yearly goals.
More than Just Clicks…. Clients
We aren’t in the business of providing a one-size fits all solution to our businesses. All of our clients get a customized plan and continued updates as the SEO landscape continues to change. The team at PDM is filled with a variety of experts who all know how to boost the visbility of every business.
Performance Driven Marketing features an in house team of real people who spend their day helping every one of our clients reach new heights. Our owners and team members are doing the work behind the scenes to help you get actual leads and paying customers, not just online clicks.
No matter what industry you are in, we help you to provide more of your services to the local community. Instead of showing you online numbers each month, we want you to see more bookings and an overall increase in sales each year.
Testimonials
The Proof is in the Profits
Unsure if you can achieve the same results? Here are some of our clients and how working with PDM in the long-term can increase your revenue.
87%
Increase in
client revenue
50%
Increase in lead
quality
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We have been with PDM for 10 years now .They are the best at what they do and for us that is making our phone ring. They are very innovative and keep us on the cutting edge of internet marketing . We recommend them to everyone.
Kyle Gomm
Advanced Door -
We have been working with PDM for the last 11 years. They have always been there for us. They are reliable and easy to work with. Most importantly, they get results!
Bryan Borne
Bronco Fence -
Vic and his team at Performance Driven Marketing have increased sales for my company just in the first couple months that I have been working with them. They also have done a great job with our business cards and brochures.
Kent Isaccson
Brush Brothers Painting -
Over the years I have never stayed with a marketing company longer than a year with just so-so results. PDM has actually listened to me. I got more leads and the quality of leads were much better! Very happy
Eddy Correll
Multiman Services -
“Performance Driven Marketing has been outstanding to work with. They have really helped our company stay on top of everything “internet.” I can honestly say that they have helped us increase our business.”
Joni Bailey
Rocky Mountain Movers -
“Victor and his team built our website at Goff Plumbing and I couldn’t be happier! What an amazing company to work with. Their name says it all, I’ve seen great results!”
Malachi Goff
Goff Plumbing -
“We have used Performance Driven Marketing for 4 years now. They have given us results. They are fantastic at solving problems that seem to come up in this ever changing SEO market. We had used 4 companies before them that gave a lot of promises, but did not give us results in the time they said was needed…but they did keep our money. Victor’s team is great!”
Wayne Rappleye
Genuine Comfort
Our Team
Meet The Team
Dave Wade
Owner/Operations Manager
Victor Hubbard
Owner/Sales Manager
Charles Tea
Owner of PDM Idaho
The Team
Real Humans
Our Blog
Your Resource for Modern Marketing
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Mobile-First VS. Responsive Website Designs
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Do Google Reviews Still Help With Rankings?
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